PRESS RELEASE: 9 September 2010
CONTACT: Liz Karch, CCF DC Chapter, firstname.lastname@example.org
CHEETAH CONSERVATION FUND JOINS ARMY TEN-MILER YOUTH RUN
(Washington, DC) – The Cheetah Conservation Fund (CCF) announced today that its DC Chapter will be participating in the Health Net Federal Services Army Ten-Miler Youth Activity Zone during the race on October 24, 2010, in Washington, DC.
Representatives of the DC Chapter will be positioned in the Youth Activity Zone to help raise awareness of the endangered wild cheetah and hand out cool stuff for the kids. Officials of the Army Ten-Miler Youth Run announced last month that the cheetah was chosen as the mascot of the 26th annual race. “The involvement of the Cheetah Conservation Fund is a perfect match as it helps to support the mission of providing education to the participants within the Youth Activity Zone. We are excited to have them join us this year,” says George Banker of the Army Ten-Miler. Race officials have launched a naming contest for the new mascot which is open to children between 4 and 14 years of age of active-Army, National Guard and Reserve families. The newly-named mascot will be part of the race for years to come.
“We are deeply honored to have this opportunity with the Army Ten-Miler Youth Run,” says Dr. Laurie Marker, founder and executive director of the Cheetah Conservation Fund. “Although the cheetah is found only in parts of Africa and Iran, educating people around the world about its plight is key to its survival. While most children know cheetahs are the fastest animal, many do not know that the cheetah is endangered.”
“The key to the wild cheetah’s survival lies with the understanding of how humans and predators can peacefully exist on this earth,” continues Dr. Marker. “We greatly appreciate having an audience with the military’s men, women and children who already do so much to protect the freedom for people everywhere. By spreading awareness of the endangered cheetah, we can add value to their experience at the Army Ten-Miler Youth Activity Zone.”
The Youth Run will be held during the Army Ten-Miler race. Two youth runs are slated for this year’s race in the Youth Activity Zone. The first race is approximately 100meters for youngsters in kindergarten through third grade. The second race is a 200-meter run for children in fourth through eighth grades. The Youth Activity Zone is packed with activities and the fun starts at 8:30am in the staging area at the Pentagon.
The Army Ten-Miler is the third largest 10-mile road race in the world and has both its start and finish lines at the Pentagon. The race is produced by U.S. Army Military District of Washington with proceeds benefiting Army Morale, Welfare and Recreation, a comprehensive network of support and leisure services designed to enhance the lives of soldiers and their families. The annual race weekend events include a youth run, a youth activity fair, and a pre-race pasta dinner. The race draws a large number of civilian and military running teams.
o The Cheetah Conservation Fund is a Namibian non-profit trust dedicated to the long-term survival of the cheetah and its ecosystems. The Cheetah Conservation Fund’s mission is to be the world’s resource charged with protecting the cheetah and ultimately ensuring its future on our planet. CCF will work with all stakeholders within the cheetah’s ecosystem to develop best practices in research, education and ecology and create a sustainable model from which all other species, including people, will benefit.
o As Namibia has the largest and healthiest population of cheetahs left in the world, CCF’s International Research and Education Centre is based in Namibia, near Otjiwarongo, in southern Africa.
o CCF’s strategy to save the wild cheetah is a three-pronged process of research, conservation and education, beginning with long-term studies to understand and monitor the factors affecting the cheetah’s survival. These include conducting intensive scientific research on cheetah genetics, biology, health and reproduction.
o Since 1990, the organization has developed education and conservation programs based on its bio-medical cheetah research studies, published scientific research papers, presented educational programs to more than 250 000 outreach school learners, donated over 300 livestock guarding dogs to commercial and communal farmers as a non-lethal livestock management program, and has established a cheetah genome resource bank of cheetah sperm, tissue and blood samples.
o Research into cheetah biology and ecology has greatly increased our understanding of the fastest land animal, and education programs for schools and the farming community help change public attitudes to allow predator and humans to coexist. However, despite the many successes of CCF programs, the cheetah is still Africa’s most endangered big cat.
o The DC Chapter of the Cheetah Conservation Fund is committed to helping Dr. Marker and her team to save this critically endangered species. Through public outreach and fundraising, the DC Chapter continues to support the important mission of CCF. The Chapter’s dedicated and loyal members are passionate about wildlife conservation and share a love for this magnificent animal.
For more information about the Cheetah Conservation Fund: